← MNMK-355 Entrepreneurship & New EconomyStudentsBusinesses & Organizations

Business Model Canvas — Student Edition

Build the logic of your business on one page. Use concise bullets and specific assumptions.
Submitting to Canvas: Download Word (.docx), make any final edits in Word, then upload that .docx file to Canvas. Backup (.json) is for reopening this website only—not for Canvas submission. Your work is private to this browser; on a shared computer, save a backup and remove your canvas before leaving.
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Key Partners

8
Who helps you succeed? Suppliers, strategic allies, distributors, outsourced capabilities.

Key Activities

7
What must the business do exceptionally well to deliver its value?

Key Resources

6
What people, assets, technology, brand, IP, data or capital are essential?

Value Propositions

2
Why will each customer segment choose you? State the problem solved, benefit created and meaningful difference.

Customer Relationships

4
How will you acquire, serve, retain and grow customers?

Channels

3
How do customers discover, evaluate, buy, receive and get support?

Customer Segments

1
For whom are you creating value? Be specific about the first target customer—not “everyone.”

Cost Structure

9
What are the largest fixed and variable costs required to operate this model?

Revenue Streams

5
Who pays, for what, how much and how often? Identify the pricing mechanism.
Suggested order: customer → value → market delivery → revenue → operating model → costs. The nine blocks should tell one coherent story.
Business Model Canvas concept credited to Strategyzer.com. Adapted for classroom use under CC BY-SA 3.0.
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