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Business Model Canvas — Student Edition

Build the logic of your business on one page. Use concise bullets and specific assumptions.
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Key Partners

8
Who helps you succeed? Suppliers, strategic allies, distributors, outsourced capabilities.

Key Activities

7
What must the business do exceptionally well to deliver its value?

Key Resources

6
What people, assets, technology, brand, IP, data or capital are essential?

Value Propositions

2
Why will each customer segment choose you? State the problem solved, benefit created and meaningful difference.

Customer Relationships

4
How will you acquire, serve, retain and grow customers?

Channels

3
How do customers discover, evaluate, buy, receive and get support?

Customer Segments

1
For whom are you creating value? Be specific about the first target customer—not “everyone.”

Cost Structure

9
What are the largest fixed and variable costs required to operate this model?

Revenue Streams

5
Who pays, for what, how much and how often? Identify the pricing mechanism.
Suggested order: customer → value → market delivery → revenue → operating model → costs. The nine blocks should tell one coherent story.
Business Model Canvas concept credited to Strategyzer.com. Adapted for classroom use under CC BY-SA 3.0.
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